New Generation Fight Team
FIGHTING FOR AN ONLINE PRESENCE: FROM THE GYM TO THE DIGITAL MARKET
The operations of the Szeged-based New Generation Fight Team are built on combat sports instruction and functional performance enhancement. While the club’s service model operates exceptionally well on a local level, the capacity constraints of in-person training hindered further business growth. The goal of our collaboration was to extract the methodological expertise and training theory framework of the gym's head coach from the physical space and transform it into a high-value digital product that can be sold without geographical limitations. The task was not simply to create a basic training plan, but rather to execute a strategically positioned digital product development with unique visual value capable of capturing meaningful market share in the online sector. Our agency was responsible for the entire product concept development: from the structural blueprint and audience-specific copywriting strategy to the design of the dedicated sales landing page and digital add-ons.
METHODOLOGICAL STRATEGY AND CONVERSION-OPTIMIZED PRODUCT DESIGN
The backbone of the project was provided by the club's head coach's professional material, which we reshaped into a structured and easily digestible digital product. In the first phase, we developed the entire copywriting structure: enriching the sports science theoretical background with unique motivational blocks and branding elements showcasing the club's philosophy. To enhance user experience and efficiency, we assigned embedded video guides to the exercises, directly supporting the comprehension of the methodology.
In parallel with the visual design of the nearly 70-page, brand-consistent digital training plan and interactive supplementary annexes in Figma, we placed a major focus on the product's dedicated sales landing page. We fully provided the conversion-optimized copywriting, UX/UI design, and front-end development for this brand-new subpage integrated into the club's website. During the design process, we applied a strict visual hierarchy: equipping the page with strategically placed CTA elements and marketing-relevant messaging tailored to the relevant target audiences, ensuring high engagement and a logically structured sales funnel to minimize cart abandonment.
They handle clients and projects with an up-to-date, dynamic approach, balanced by careful consideration! 💪🏼