Acer Kft.
CRISIS MANAGEMENT
ACER Kft. specializes in the design and construction of public and institutional playgrounds. This field carries immense responsibility: compliance with the MSZ-EN 1176 standard requires specialized expertise and up-to-date regulatory knowledge. Their clientele—predominantly municipalities and educational institutions – are not impulse buyers but a segment of decision-makers operating on procurement and tender logic; therefore, any loss of credibility results in a direct loss of revenue.
Our collaboration began with the goal of professionalizing their advertising activities. Previously, the company’s communication and advertising systems lacked a unified structure; thus, our primary task was the technical overhaul of their accounts, ensuring secure operations, and making processes transparent. The audit revealed a structural problem: while competitors were advertising through diversified channels, ACER's digital presence failed to keep pace with market trends. Beyond technical restoration, the challenge was to build a system-level digital competitiveness.
THE SOLUTION
We built a proactive, data-driven acquisition model to replace their passive presence. We supplemented their social media brand communication with an automated advertising ecosystem that goes beyond traditional website conversions, gathering data directly from the decision-making segment (B2G/B2B). To maximize the conversion funnel, we supported the process with sales-side consulting and high-conversion copywriting.
The validation of this strategic shift is measurable in numbers: within a short period, the system generated more than 100 pre-qualified, relevant leads from the municipal and institutional sectors into a pre-filtered, easily manageable database. In doing so, we not only resolved the security issues but also integrated a sustainable, scalable business acquisition channel into the company's core operations.
We experienced a professional approach throughout our partnership; the team contributed to our company’s success with creative ideas and well-thought-out strategies. Communication was seamless, they always met deadlines, and remained attentive to our specific needs. The results achieved clearly prove the company’s professional expertise.