AMBROSSI Eyewear
THE HUNGARIAN EYEWEAR BRAND
AMBROSSI Eyewear was born in 2005 as the "joint venture" of a married couple from Kecel. When choosing the name, dynamism and cheerfulness were the main considerations; they dreamed of a brand with its own secret and flavor. Over nearly two decades, the company became a stable market player, but after a while, their communication no longer reflected the freshness promised by their name.
A feladatunk egy átfogó márkafiatalítás (rebranding) volt. A divatiparban – és különösen a szemüvegkeretek piacán – a vizuális elavulás végzetes lehet. A kihívást az jelentette, hogy az AMBROSSI digitális megjelenését fel kellett zárkóztatnunk a termékeik minőségéhez, miközben meg kellett őriznünk a brand családias, közvetlen karakterét, elkerülve a multinacionális cégek hideg profizmusát.
FOCUS ON VISUAL STORYTELLING
The key to the solution lay in the complete repositioning of visual communication. Since glasses are an accessory, our strategy was based on high-quality content production: we filled the brand's channels with professional model and product photography, as well as brand videos conveying a specific lifestyle. Instead of presenting "just a frame," we began selling style and mood.
We introduced a new, dynamic voice on social media platforms, supported by approachable copywriting in sync with the visual content. To validate the strategic shift and launch the new tone of voice, we initiated a targeted giveaway. In addition to gaining followers, the goal was to maximize social engagement. The results speak for themselves: excluding the advertising weight, we organically reached more than 120,000 users, and 1,600 people participated actively in the giveaway. The strength of the campaign is shown by the fact that our prize draw video alone reached nearly 100,000 (98,000) people through non-paid means, proving that the "rejuvenated" AMBROSSI brand is capable of addressing and activating a digitally conscious, younger audience as well.